How we helped Master Lawn increase lead submissions by 47% during peak season
A leading lawn care service provider, Master Lawn approached us to increase their online presence and generate more leads. By utilizing Google Ads, Local Service Ads, and Meta Ads, we increased total lead submissions by 47%. Learn more about how we did it!
Services
PPC, Paid Social Ads
Platforms
Google, Meta & LSAs
Result 1
Result 2
Project Overview
Master Lawn, a leading lawn care service provider, approached Search Marketing Pros to boost their online presence and generate more leads during the peak season. While Master Lawn had an established customer base, they wanted to expand their reach and increase lead submissions through effective digital marketing strategies.
The primary objectives of the project were as follows:
- Increase leads through digital channels
- Provide more of a campaign-based approach to lower Cost Per Lead (CPL) and Cost Per Sale (CPS)
Execution
To address Master Lawn's marketing challenges, Search Marketing Pros developed a comprehensive strategy that involved leveraging channels they had used in the past, such as Google Ads, as well as exploring new channels like Meta Ads and Google Local Service Ads.
The execution of the strategy followed these steps:
- Campaign Strategy
- Account Analysis
- Analytics Set Up
- Google Ads Adjustments
- Meta Ads & Conversions
- Local Service Ads
- Landing Page Optimization
Results
By combining the utilization of proven channels like Google Ads with the incorporation of new channels like Meta Ads and Google Local Service Ads, Search Marketing Pros successfully increased total lead submissions for Master Lawn during the peak season by 47%. The comprehensive strategy, which included keyword optimization, landing page enhancements, and targeted advertising, resulted in improved online visibility, increased brand exposure, and higher conversion rates. Master Lawn was able to capitalize on the potential of digital marketing to achieve their business objectives and drive growth in a competitive industry.
Testimonials
“We are thrilled with the results that Search Marketing Pros has delivered for us,” said Trevor Knox, VP of Marketing at Terminix Service Inc. “Their high-impact SEO strategy has had a tremendously positive impact on our business, helping us reach new customers and expand our visibility in ways that we never thought possible. We truly believe that Search Marketing Pros is one of the best in the business, and we look forward to continuing our partnership with them.”
Trevor Knox
“Search Marketing Pros went above and beyond by launching successful Paid Social Ads and YouTube Ads that greatly contributed to our overall online visibility and engagement. The targeted approach and compelling creatives they developed led to increased brand recognition and attracted a highly relevant audience to our offerings.I highly recommend Search Marketing Pros for their comprehensive digital marketing services and roll up the sleeves mindset!”
Russ Sneed
"I worked with the team at Search Marketing Pros on our company's pillar and cluster pages. After thorough research and analysis, the pages were optimized to improve search engine visibility and user experience, resulting in a substantial increase in organic traffic and higher rankings for our key industry keywords. Their expertise in search marketing and their ability to provide strategic recommendations were invaluable in achieving the desired outcomes. I highly recommend Search Marketing Pros for their expertise in pillar and cluster pages development."
Kailani Joy
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